Foma Labs cultivates ideas, stories, and culture.

 
 

We design experiences that motivate.

Each day, from every angle, we are bombarded with ideas. Screens, signs, videos—fighting for our eyes, ears, and minds. Which ones sink in? Which ones do we actually carry with us?

 
 

The ones that cross the boundaries. The ones that exist in more than one place and medium at a time. The ones that change us.

Addressing both aesthetic and systemic aspects, we create experiences that are not only told and heard, but lived and felt. Experiences that affect you not just for a day, but become a part of your week... your year... your life.  

 

We employ a variety of discrete methods and components.


Sensors, triggers, automated doors, and other interactive technology bring environments to life.

Sensors, triggers, automated doors, and other interactive technology bring environments to life.

Automated Environments

There’s nothing quite like good old fashioned actors, dancers, musicians and other live performers.

There’s nothing quite like good old fashioned actors, dancers, musicians and other live performers.

 Live Performance

Using game mechanics such as badges, scores, and unlockable rewards engages participants in exciting ways.

Using game mechanics such as badges, scores, and unlockable rewards engages participants in exciting ways.

Game Design

Virtual and Augmented reality are pushing the limits of  technology. We can push that technology further, to create truly meaningful worlds.

Virtual and Augmented reality are pushing the limits of  technology. We can push that technology further, to create truly meaningful worlds.

Interviews, surveys, and participant monitoring will provide you with the insight that can only be provided in the context of an experience.

Interviews, surveys, and participant monitoring will provide you with the insight that can only be provided in the context of an experience.

Characters that captivate, with storylines that enthrall, are the foundation of everything we do.

Characters that captivate, with storylines that enthrall, are the foundation of everything we do.

Virtual Space Curation

Participant Research

In-Depth Narrative Content


We work together with you to create powerful moments that leave lasting impressions.


Cooperative game mechanics and dynamic facilitation will give any group something deeper than just “Team Building.”

Cooperative game mechanics and dynamic facilitation will give any group something deeper than just “Team Building.”

Group Development

Flowcharts and wireframes are commonplace. Using them to effectively motivate people off the screen is a challenge that breeds innovation.

Flowcharts and wireframes are commonplace. Using them to effectively motivate people off the screen is a challenge that breeds innovation.

UX

With a range from layered narrative games to ephemeral experiences, we engineer attendees connection to each other and the festival.

With a range from layered narrative games to ephemeral experiences, we engineer attendees connection to each other and the festival.

Festivals

From secret easter eggs to full scale spectacle, you will stand out from the masses.

From secret easter eggs to full scale spectacle, you will stand out from the masses.

Conferences

We don’t just make a splash or generate publicity, we create brand evangelists.

We don’t just make a splash or generate publicity, we create brand evangelists.

Marketing

Holidays, birthdays, anniversaries, or any occasion is an opportunity to make magic.

Holidays, birthdays, anniversaries, or any occasion is an opportunity to make magic.

Private Events

We are...

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Uriah Findley

Uriah worked for seven years as one of the core producers behind some of the largest immersive productions in the SF Bay area, which have gained worldwide notoriety.

Anthony Rocco

Anthony has spent the past eight years practicing multiple disciplines, from ideation and design to production and presentation, for artists and companies around the world.

 


Selected Press

 

Notable Clients

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photos by Bill Gies, Anthony Rocco, Uriah Findley, Tyler Heibeck, Justin Oliphant

Icons made by Freepik. Licensed by CC BY 3.0