On Responsibility in Immersive Experience

On Responsibility in Immersive Experience

When you invite a person to the experience, it must always take place in person — face to face. This is essential for instilling the sense of trust required both of the invitee and of their ascendant. The invitee will need a lot of faith to engage an experience that is not explained to them beforehand. They will show up to a mysterious door. They will go down a slide they cannot see the end of. They will walk through a door that will lock behind them, and find themselves crawling on their knees through a dark tunnel. Assuring that they’ve had a face to face experience with their ascendant will make them feel secure enough to engage in such an experience.

Oh, if only it were that simple.

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Dieter Rams And The Art Of Immersive Design

Dieter Rams And The Art Of Immersive Design

For such “out of the box thinkers” as we immersive designers consider ourselves to be, it’s very easy to take a break-all-the-rules mentality when approaching our projects. And to be sure, that mindset can be a strength for pushing into new territories of art and design. But in the same way that the best rules breakers know the established rules inside and out, it’s valuable and arguably essential that we take into consideration the base rules of design when creating immersive experiences. And for those principles, we turn to one of the most important industrial designers of the 20th century, Dieter Rams.

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Ten Things We've Learned About Immersive Design

Ten Things We've Learned About Immersive Design

Immersive design is often a very tricky thing to define or articulate, especially since creations of this vein can take on many alternate names like Experiential Design, Situational Design, etc. But when we came across Alex McDowell’s description of Immersive Design we stopped and said, “That’s it! That’s what we do!” This led us, along with inspiration from Dieter Rams’ Ten Principles for Good Design, to sit down and ask the question, “What are the principles for good IMMERSIVE design?”

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