Ten Things We've Learned About Immersive Design

Immersive design is often a very tricky thing to define or articulate, especially since creations of this vein can take on many alternate names like Experiential Design, Situational Design, etc. But when we came across Alex McDowell’s description of Immersive Design we stopped and said, “That’s it! That’s what we do!” This led us, along with inspiration from Dieter Rams’ Ten Principles for Good Design, to sit down and ask the question, “What are the principles for good IMMERSIVE design?"

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