"We explore very unknown territories with our programs so having trusted partners like Foma Labs helps facilitate seamless and integrated executions that help drive successful results."

- Shanna ParraSR Marketing Manager, PepsiCo Creator LAB 

The Boutique Sensorium was a part of PepsiCo's Creator 2016 Milan Design Week. In collaboration with Kulturehaus and A Razor/A Shiny Knife, we performed narrative design tying together five culinary themed technological activations, produced by Foodable & Issac Kelly, Foodini, Lumenal Code, Kat Meler, and Josh Goldbard, and world class cuisine by Chefs Stephen Khalil & Jody Denton. Additionally, we directed the on site immersive theatrics in which all of this lived for a 2 hour show for 100 Trendsetters & Influencers and C-level Executives of Fortune 500 Companies.

"The project and creative direction was in such capable hands, that I could sit back and know that every facet of the design was tracked and accounted for. Their concepts and visions were so bold and well-thought out, that I found myself in awe."

- Spencer McCall, Director The Institute

The game is one dimension of Spencer McCall's enigmatic film, The Esquire. After viewing the movie, the puzzle unfolds by interacting with an illustrated card, hand drawn by artist Emily Fromm, with some design consultation by graphic designer Daniel Schrimshire.

"From a curiously playful introduction a fascinating journey unfolds as old memories are uncovered and new memories are made on the streets and secret places of San Francisco."

- Oliver BlankArtist & composer/Designer and philanthropy at Google.org .

This immersive narrative walk takes you on a journey through the personal histories of captivating characters… Learn the story of Charlie, a mechanical toy builder, as you play with the antiques of the beloved Playland at the Beach, and venture into the Beat Generation.You will be making your way around finding secrets, guided by a radio drama audio track, and discovering the story of a character that moves through the real history of San Francisco.




"All of a sudden, weird details acquired a significance. We weren't participants, we were creators of our own labyrinthine experience."
- Michael Morgenstern, Filmmaker


The Butterstroke Method was an interactive art installation we designed and produced for Take 3 Presents. Take 3 Presents produces private immersive art, music, and theater events in the San Francisco Bay Area. The event serves as a real-world social entertainment platform, fostering connection amongst participants through creative play.

Participants were prompted by glowing lanterns, discovered dead drops under various animal sculptures, decoded messages with book ciphers, earned magical keys and treasure maps, peered into narrative dioramas, and achieved enlightenment in an automated shed in the woods. Just your run of the mill mind-blowing fun. 

"They produced an engaging and interactive party our guests can't stop talking about. We can't wait until our next collaboration!"
- Elinor Mills, VP Content Studio, Bateman Group

The 3rd Annual RSA Backdoor Party, sponsored by Bateman Group and HackerOne was a tech security conference mixer where "...hackers can be hackers, and reporters can be lazy."

From the enhanced ambiance with custom built electronic fireflies by Issac Kelly, to curated music and hacker movie clips, and with themed menus and special cocktails, we designed the mixer to have something for everyone. For those that were not sated by any of that, a drink with a secret name led to a game, featuring a land line telephone, clue hunting on a wall decorated with cassette tapes, solving a puzzle with parts of decor, and for those who solved it...a special drink and a "bug"of their own.


"It was a promise that no, you didn’t miss the boat. Quick, jump on. This space is just for you. Your adventure is about to begin."
- Jessica Lachenal

The Latitude was a city-spanning immersive narrative experience that employed automated environments, live events, participant-generated content curation, and much more. It was all wrapped up into an experience that created bonds that continue to live far beyond the project itself.

Our Current Studies Division, along with generous support from the people of the internet and our Obfuscia Think Tank members, presents...

Current Studies:

The Foma Zine

Just us keeping in touch and maybe making some mischief...


Subscribe over here...


photos and art by Alessandro Garofalo,Tom Bishop, Amanda LaneBill Gies, davidope