"We explore very unknown territories with our programs so having trusted partners like Foma Labs helps facilitate seamless and integrated executions that help drive successful results."

- Shanna ParraSR Marketing Manager, PepsiCo Creator LAB 

The Boutique Sensorium was a part of PepsiCo's Creator 2016 Milan Design Week. In collaboration with Kulturehaus and A Razor/A Shiny Knife, we performed narrative design tying together five culinary themed technological activations, produced by Foodable & Issac Kelly, Foodini, Lumenal Code, Kat Meler, and Josh Goldbard, and world class cuisine by Chefs Stephen Khalil & Jody Denton. Additionally, we directed the on site immersive theatrics in which all of this lived for a 2 hour show for 100 Trendsetters & Influencers and C-level Executives of Fortune 500 Companies.

"Alright the passport idea is kinda cool as F***! Definitely one of the coolest things I've got from a vendor party."

- Luke Tucker's Article: "RSA stands for Really Sweet Activities

The 2017 Annual RSA Backdoor Party,  by HackerOne and Bateman Group is a tech security conference mixer where "...hackers can be hackers, and reporters can be lazy."

Our second year doing this party we ran with the Cold War theme. From American pop songs in foreign languages to classic spy film clips, themed menus with special cocktails, we even tossed out special dossiers and issued custom handmade faux leather passports. To obtain the passport guests were given a special magnetic key which unlocked a secret box at a drop point in the back of the bar. Inside was a Russian nesting doll with a secret that needed decoding. With the right password they ordered a secret drink and got their instant photo taken. 

"From a curiously playful introduction a fascinating journey unfolds as old memories are uncovered and new memories are made on the streets and secret places of San Francisco."

- Oliver BlankArtist & composer/Designer and philanthropy at Google.org .

This immersive narrative walk takes you on a journey through the personal histories of captivating characters… Learn the story of Charlie, a mechanical toy builder, as you play with the antiques of the beloved Playland at the Beach, and venture into the Beat Generation.You will be making your way around finding secrets, guided by a radio drama audio track, and discovering the story of a character that moves through the real history of San Francisco.




"All of a sudden, weird details acquired a significance. We weren't participants, we were creators of our own labyrinthine experience."

- Michael Morgenstern, Filmmaker

The Butterstroke Method was an interactive art installation we designed and produced for Take 3 Presents. Take 3 Presents produces private immersive art, music, and theater events in the San Francisco Bay Area. The event serves as a real-world social entertainment platform, fostering connection amongst participants through creative play.

Participants were prompted by glowing lanterns, discovered dead drops under various animal sculptures, decoded messages with book ciphers, earned magical keys and treasure maps, peered into narrative dioramas, and achieved enlightenment in an automated shed in the woods. Just your run of the mill mind-blowing fun. 

"It was a promise that no, you didn’t miss the boat. Quick, jump on. This space is just for you. Your adventure is about to begin."

The Latitude was a city-spanning immersive narrative experience that employed automated environments, live events, participant-generated content curation, and much more. It was all wrapped up into an experience that created bonds that continue to live far beyond the project itself.

"The project and creative direction was in such capable hands, that I could sit back and know that every facet of the design was tracked and accounted for. Their concepts and visions were so bold and well-thought out, that I found myself in awe."

The game is one dimension of Spencer McCall's enigmatic film, The Esquire. After viewing the movie, the puzzle unfolds by interacting with an illustrated card, hand drawn by artist Emily Fromm, with some design consultation by graphic designer Daniel Schrimshire.

Our Current Studies Division, along with generous support from the people of the internet and our Obfuscia Think Tank members, presents...

Current Studies:

The Foma Zine

Just us keeping in touch and maybe making some mischief...


Subscribe over here...


photos and art by Alessandro Garofalo,Tom Bishop, Amanda LaneBill Gies, davidope